Women were finally beginning to feel a sense of empowerment as the 1920s approached. The war had ended in late 1918, America had won and their men were coming home. The 19th amendment, ratified in 1919, had just given them the right to vote. While they were by no stretch of the imagination equal, they certainly were closer to gender equality then they had ever been before. Prohibition was also now in effect, which only added to the younger generations willingness to rebel. Women were gaining momentum in their fight towards equal rights and were feeling empowered and free, so when the government told their citizens that they could no longer drink it is no surprise that they just created saloons where they could drink and made their own alcohol in their bathtubs.
Their hemlines inched shorter, and shorter. They cut their hair off into a bob. Now women were working they needed clothes that would work for more than just dusting off the banister, and cooking dinner for the family. Many of them were partaking in the flapper lifestyle, which was the face for the feminist movement of the time. While they were seen as women who liked to have fun and break rules it was still important that they have a strong force of women so that they would have a fighting chance in the women's rights movements and not only be seen as rebelling young women but strong independent women although, they still received bad press for their way of living.